Portrait of Hollie Tanner

Hollie Tanner

I’m endlessly fascinated by what makes people connect, engage, and act. I have an insatiable need to turn that curiosity into unique experiences, both physical and digital, that bring human experience and business success together. I’m equally at home in product strategy, UX design and research, and org leadership. Let’s build something together :)

Check out the AI Design System behind this portfolio! Tokens, type, components, and rules, ready for designers, developers, and AI agents.

Product Strategist, People Amplifier, Collaboration Maker, Growth Getter.

At the root of it, I'm a designer and a problem solver, and everything else grows out of that. I get excited about connecting data, people, and problems with design thinking in ways that unlock unexpected innovation, and I strive to be the glue that helps cool things happen with cool people.

I move easily between the executive room and the gritty IC work, and I do both well. Sometimes that's aligning engineering, product, and go-to-market teams around a shared roadmap. Other times it's sitting inside a Figma file at midnight getting a component to behave. Recently that's meant AI-prototyping a new pricing tool from the ground up, and modernizing a design system to support an expanded brand, get it AI-ready, and auto-convert into a usable library developers actually want to build with. At SafetyChain, I built and led a product design and research organization and launched a Product Strategy Pod to align teams around customer needs and business goals. At Plex, I worked as the sole UX expert on a net-new Industrial IoT application that helped lead to a $2.2B acquisition.

I'm here for the moments that move us forward, at whatever altitude they need me. I thrive in the mess, where I can bring the momentum and the magic of turning ideas and ambiguity into successful delivery, always with people, on both sides of the screen, guiding the way.