Chevy 'Find New Roads' Campaign
Interactive displays and social activation content for the North American International Auto Show, delivered in English, Arabic, and Spanish.
Booth Kiosks & Large-Format Displays
For the Chevy Find New Roads campaign at the 2014 North American International Auto Show, I developed graphics for a variety of interactive displays, iPads, and large screens, enhancing the customer experience with engaging visuals. I also created social activation content for event engagement, screens, filter overlays, HTML emails, and printed takeaway templates, ensuring all materials aligned with Chevy's brand standards, delivering outputs across a wide range of screens, including translations for Arabic and Spanish. From the Chevrolet Connection Center to large-format "Most Personalized Drive Yet" screens, every touchpoint had to feel native to the show floor and consistent with Chevy's brand.
Campaign Social Activation Materials
For the Chevy Find New Roads campaign, I designed social activation materials that complemented the interactive displays that extended to other events beyond the North American International Auto Show. The materials included screens, filter overlays, HTML emails, and printed takeaway templates, all designed to engage attendees and encourage social sharing. Designed to Chevy's brand standards, the application guided users through the activity of creating personalized baseball card takeaways to be printed on-site, as well as digital cards to share on social media without leaving the app.
