myAudi IQ
An owner app that had to hold both original interface thinking and Audi USA's brand guidelines at once.
Overview
myAudi IQ is a multipurpose application built for Audi USA owners and virtual event experiences. The look and feel came from the cooperation of original interface concepts and Audi USA's brand guidelines, not one deferring to the other. My work spanned user interface design, copy formatting, video and asset management, virtual and augmented reality HCI elements, and supplemental materials.
The app let owners browse and configure models and explore vehicle features directly against the specific car they owned or were considering. It's still available on the Apple App Store.
Model Configuration & Owner Portfolio
Owners could browse the full model lineup, then move into a personalized view built around their own vehicle, from interior controls to Bluetooth pairing. Each section was meticulously maintained to ensure proper data for each vehicle was displayted accurately and cleanly. Within the vehicle pages, visitors could experience virtual tours of vehicle features. I created these by stitching a series of 360° images together utilizing a panotour framework, and then adding interactive hotspots to highlight features and controls. This experience was available within the app and also repurposed for virtual reality experiences at Audi USA events.
